Avoiding Spam & Deliverability Issues
> Deliverability means your emails land in the inbox instead of spam.
Key Concepts You Should Know
- Reputation: new domains/servers must build trust.
- Authentication: SPF/DKIM/DMARC.
- Content: too many links or “spammy” words can hurt.
Getting Started
1. Set SPF, DKIM, DMARC.
2. Send a small volume first (warm-up).
3. Monitor bounces.
4. Success looks like: inbox placement improves over time.
Common Mistakes to Avoid
- Sending bulk campaigns from a brand-new domain.
- No unsubscribe link for marketing emails.
What to Learn Next
Page changelog
Last updated
- 2026-01-18—Initial or baseline update for this page.
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